Christmas Toy Gift Guide

Christmas Toy Gift Guide

Date:Nov 08, 2019

Some interesting changes have taken place in China's toy distribution channels this early summer. The world's oldest toy store, Hamleys, was bought by China's qianbaidu group four years ago and sold to Reliance Retail in India in early may.Late last week, FAO Schwarz, one of the most historic toy retail brands in the United States, opened Asia's first flagship boutique toy store in Beijing's international trade circle in an in-depth partnership with China's leading toy retailer and agent kidsland.

What new surprises will come from FAO Schwarz in the us, the world's biggest toy consumer market, with new stores?Chinese and foreign toy manufacturing will continue to follow.Meanwhile, what do FAO Schwarz and other outlets have to offer in the United States, where it is a strong competitor for its "cheese" from toys "r" us?Is there any experience for our retailers to learn from?To this end, our reporter visited Target, Barnes & noble, FAO Schwarz toy stores and other community stores in New York and Los Angeles.

American toy distribution channels mainly include "four echelons" (see our report in August 2018).The first tier includes wal-mart, amazon and target.In the second tier are the big department and mass chains, such as Kohl's, J.C. Penny, Barnes & Noble and Kmart, which are new entrants into the toy retail space.The third tier includes fashion shops and specialty stores, such as FAO Schwartz, KB Toys, Party City, etc.The fourth echelon is mainly some community stores, dollar stores.

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